The Apprenticeship in Digital Content Development is comprised of qualifications and learning that will provide Apprentices with the skills and knowledge required to become competent in their chosen job role.
The Apprenticeship includes a balance of content in technical, business and interpersonal areas designed to ensure Apprentices have an appropriate set of skills to operate in today’s digital content job roles.
Digital content professionals require technical skills in design, coding and multimedia editing, as well as using a mix of technology tools and platforms for reviewing and enhancing website performance and effectiveness using digital analytics. They also need an understanding of web architectures, UX, hosting and security. They work closely alongside both IT and Marketing professionals.
The Apprenticeship programme is designed for both new entrants and to provide progression and re-skilling for existing IT and Marketing professionals.
